2011 IFMA Workplace Conference – Madrid

by Juan Luis de la Peña of 3G Office, Madrid (http://www.3g-office.com/inicio.html)

2011 IFMA Workplace Conference was held on 26-27th October kindly hosted by ENDESA in Madrid. All attendants (near 100 people) agree that it’s been an excellent conference with outstanding speakers and presentations as well as keynotes, moderators and round tables (plus a great catering!) where we all learned and shared real experiences, figures and trends regarding today’s ways of working and workplace solutions from several countries and business sectors.

Moderators:

Francisco Vázquez. President of 3G Office Group and Director of International Relations of IFMA Spain.

Leopoldo Alandete. Managing Director, LA & Asociados.

Xavier Llobera. General Manager, Microsoft Innovation Centre for Productivity Center.

All of them, Partners of the Workplace Innovation Group, played a great role in the conference, not only introducing the speakers but also questioning them and sharing their experiences and points of view regarding key matters in an open and frank way.

Conferences:

Introduction to Social Dynamics (by Francisco Vázquez)

Francisco made a clear introduction to how social dynamics are changing – dynamics that are mainly driven by technology, and new generations of people which are demanding new ways of working that suit their needs, and how companies are consequently adapting their workplaces to be flexible.

Agile Working in the UK (by Andrew Mawson, Managing Director, Advanced Workplace Associates Ltd)

Andrew introduced us to UK workplace trends, where there is some of the most expensive Real Estate in the world, and where most organizations are under pressure to reduce costs, but increase productivity. “Agile Working”, which is a dynamic way of working that frees people to work where and when it is appropriate for them and their organizations, pops up as solution. What is needed to support agile working are new layouts of office schemes with no owned spaces and overlapped areas with central or anchor points where groups gather around. He showed the today’s workplace situation by sector, from traditional (Legal, Retail) to mature (Telecoms, ITs). He pointed out that the change to agile working needs not only change management but “change maintenance” thereafter and that leadership from the directors of the business is the essential element.

Measuring the Value of Virtual Working (by Philippe Jimenez, Managing Director, Regus)

Philippe talked about a Regus research study based in big companies regarding measurement the benefits of the agility@work, a mix of real estate, commute, sustainability, technology, people and culture. The survey was done from three points of view: Virtual, AdVantages and Value, and showed results such as 63 % people still go to the office at least 4 days a week, 59% people takes more than 41 minutes to reach the office and the same to return home but only 12% want to work from home, and that 55% of the workplaces are not used. He also introduced the BYOC (Buy your own computer) model and the trend towards BYOW (Buy your own workplace).

Microsoft Milan (by Fernando Carneros, Real Estate & Facility Manager Microsoft Spain)

Fernando presented how Microsoft has evolved from “Bill’s Office” to a mobile workplace, by means of continuous research and, of course, technology. Before, team and individual settings were segregated and undifferentiated (highly hierarchical), today, a variety of team and individual settings mixed in clusters, with technology driving a multidimensional approach. He also introduced us to Microsoft Milan Innovation Campus (see YouTube) where new ways of work are continuously implemented.

Best Practices in the Financial Sector in London (by William Poole-Wilson, Director Pringle Brandon LLP)

William introduced his company and experience in the financial sector. He pointed out several general questions: Is London going to survive? What will be the landscape now? What does this mean for refurbishing? Numbers don’t stack up? Where is the money? Where is the space? And others more specifics: How can current available space be utilized for trading floors now and in the future? He went through several great examples of financial offices to answer the questions (case studies: Barclays, Macquarie) and showed the results of a survey conducted in trading floors users (for example they need faster communications and prefer clusters configuration of the space).

Importance of Measuring Workplace Spaces (by Carmen Ramos, Managing Director, Fama Systems)

Carmen, fromSpain, focused on the importance that new technology has in managing workplace spaces and the value of Computer Aided Facility Management (CAFM) software as a tool of measuring spaces and knowing exactly what there is in a building and so making easier to book and change spaces as well as move people when needed.

Measuring the activities in the workplace (by Germain Verbeemen, CEO, Wicely)

Germain, fromBelgium, started showing the evolution from “old” offices, passing by shared offices, to Activity Based Offices. He questioned how to conceive and manage Activity Based Offices. The answer is to measure occupancy and activities in an detailed manner with the right methodology and technology get trustworthy results that can be translated in “Activity Blocks” spaces that fulfill the needs of the people which are tuning in a “Generic Office Concept”. He concluded that an office must support effectiveness, flexibility, efficiency and attractiveness.

Measuring Productivity and Performance (by Tim Oldman, Founder and Managing Director, Leesman)

Tim gave a detailed presentation of what they name the Leesman Index by which they measure workplace effectiveness, the capability of workplace to support the productive activities of those it accommodates. He showed very interesting results from a study based on 5274 respondents, 22 surveys, 19 clients, 51 properties, c. 85,000 sq m and with a 70% response rate. He finally recommended that every company should ask themselves the following questions: what makes a workplace productive? What makes it unproductive? Where is it failing the occupiers? What interventions are required? How can it be bettered?

The office Code Project (by Catherine Gall, Director WorkSpace Futures Research, Steelcase)

Catherine presented a Steelcase Workspace Futures Study to know what the relationship between national culture and workplace design is. The study was based in 5 dimensions of culture: Power distance, Individualism, Masculinity, Uncertainty avoidance and Long-term orientation. She showed how the result of the study gives different “Office Codes” for each country.

Understanding Cultural Issues (by Marie Puybaraud, Director of Global Workplace Innovation, Johnson Controls)

From the point of view of the “Multi-generations @ Work” Marie introduced which are the workplace characteristics by generation (Veterans, Baby boomers, Generation X, Generation Y) and showed the very interesting, and sometimes surprising, results of a survey to answer the question of how important the workplace is in attracting, recruiting and retaining multi generations of workers with 8,800 respondents in total. The conclusion was that people and space should work in synergy and that the space design must be for flexibility, collaboration, performance and social interaction.

Social Dynamics Affecting the Workplace (by Kate North, Vice President, e-work)

Kate based her presentation in what she calls the “Big Bold Shift”: a move towards mobility with unassigned work space plus activity-based work environments, focusing in how important is to overcome the resistance to change and, particularly, how to help to the change and preparing the workforce for the new workplaces, processes, behaviors and tools. She talked about the trends in learning and change management and the role of e-learning has on them as well as the differences between generations.

Vodafone Holland (by Tjeu Verheijen, Project manager “the changing workplace”, Vodafone Netherlands)

Tjeu showed the pilot project done by Vodafone in the Netherlands that led to the optimization of the workplace used together to the fulfillment of the ways of work the employees (i.e. people) demand today: flexibility, mobility, freedom of choice and work and private life balance.

Nokia Berlin (by José Luis Sanchez, Workplace solutions manager EMEA & India, Nokia, and Niklaus Arn, Managing Director, RBS)

A very interesting case and best practice was presented by both, José Luis and Niklaus. They showed us how business growth made the company also grow in locations and, very important, change its workplace strategy. In that new way of working “the team is becoming the critical unit” where “new work cultures are merging life and work, requiring Nokia to provide locations and spaces that support those blurred boundaries”. They show us the lay-outs of the Berlin office, the reason behind them as well the improvements achieved, both for people and business.

Coming next

During next year we’ll work to find new best practices and speakers to have the 5th IFMA Workplace Conference even better than this one (a difficult goal!). Some organizations have already changed the way of working, many others are already thinking of doing so and all of them are interested in, so 3g office will be, by different means, continuously promoting the benefits of the flexible working and helping them to implemented it since 3g office is a consultancy firm specialized in this matter.

Juan Luis de la Peña, Head of Facility Management Consulting at 3G Office

jldelapena@3g-office.com 

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