Social media facilities management for internal corporate collaboration – if IT lets you!

Workplace / Facilities Managers have a key role to play in bringing collaborative environments to life with collaborative social media tools

Is it just me, or do many people in large corporate and government organisations have more tools to communicate and collaborate OUTSIDE of their organisation that they do WITHIN it? Seems to me that some IT departments may be holding back ‘information’ rather than providing the tools to increase its ease of use…?

There are so many ways to communicate now, its a real problem when people have them all on their i-POD, but only email or phone at their desk! As an example, I only get a few messages a week via Facebook, rather than several hundred via my 3 email accounts – so my IFA used Facebook this weekend, as the one route he knew was most likely to reach me on a Saturday morning. Good thinking. I also get many useful web-links every week from people that I follow on Twitter. But LinkedIn is by far the most useful collaboration tool for me. Can 80m+ people be wrong? Its easy to find people, in organisations that you want to talk to, about subjects of mutual business interest.

So, why don’t organisations let their people use LinkedIn? and Twitter? and other useful social media tools? Security risk?

Now, here’s an idea – why not initiate your own INTERNAL version of LinkedIn or Facebook? It would help to encourage more communication across the organisation, between people who otherwise may pass like ‘ships in the night’ through the corridors and past the watercoolers of corporate environments….without knowing that they have something useful to talk about.

Just look at all the ‘Groups’ on LinkedIn – something for every area of interest in the business world, and much more besides I’m sure. How powerful would it be to have this facility INSIDE the organisation..? Groups for every idea and project under the corporate umbrella; with the ability for people to contribute who may have great ideas but would otherwise not be heard.

Who should deliver it? well, why not corporate workplace/facilities? We work hard to create spaces and facilities to support and encourage communication and collaboration. We create spaces for people to mingle, and hopefully talk – restaurants, queues, break-out areas, etc. But what is missing is always the human connection – you might create opportunities for people to ‘bump into’ each other, but mostly they will not know each other, so they will not necessarily speak.

A corporate version of LinkedIn adds the human connection of course – a photo, so that you recognise someone, and a bit of information about their career history, achievements, current role…even faily and outside interests.

Now, how many more “watercooler moments” would be created – and who knows how many useful business opportunities initiated as a result – if companies had their own corporate ‘in-house’ version of LinkedIn? And what better way for corporate workplace/facilities management and ICT departments to work together to respectively create collaborative environments, both in the physical and the information worlds….?

Who will be first? If you already do this, please let me know…love to hear about it (occupiers@ntlworld.com); regards, Paul Carder http://uk.linkedin.com/in/paulcarder

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3 responses to “Social media facilities management for internal corporate collaboration – if IT lets you!

  1. This is definitely a growing trend in companies, and people are starting to request these kind of features.

    We already do some what you wrote about and will be adding even more to it in the future.

    Depending on the company structure it might not be Facilities/Workplace who leads it. It could be IT, Business Continuity, Internal Communications, HR etc. and that is exactly what we are finding out as we are talking about this with various companies and stakeholders.

  2. I believe the origin of Linkedin and similar networks come from internal networks already existed in big companies before these sort of social network popped up. Those networks were mainly designed for knowledge sharing and quick contact to find solutions to unexpected problems and to develop teamwork to improve techniques and processes. I know that because I used one of them more than ten years ago. The problem is the cost of designing and maintaining such networks. Perhaps outsourcing or agreement with existing networks is the cheaper, easier and faster solution to use these communication platforms as an internal tool. IT and HR departments will usually want to manage these tools.

  3. YAMMER is doing this already…

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